Many of our clients maintain a list of their customers. They use this list to communicate regularly with their customers via direct mail and email. They send their customers newsletters, notifications about sales and special offers, new product and service announcements, etc. Smart marketers know that the cost of acquiring a new customer is very high and that it is wise to spend marketing and advertising dollars to retain your current customers and to encourage them to continue doing business with your company.
However, every business continually needs to add new customers. As happy and satisfied as the current customers may be, there is always some attrition and loss of customers for a variety of reasons. Thus, it is also wise to allocate some part of the marketing and ad budget to acquiring new customers. If you are using direct mail or email for your new customer acquisition efforts, the decision about who to target is crucial to success. Ideally, you would like to try to reach those who have the same characteristics or look like your existing customers. But, what do your customers look like? And, how can you find out? The answer is Customer Profile Analysis.
Take a look at some Customer Profile Analysis Success Stories.
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