What is Rooftop Mapping?

If your mailing geography has to be very precise, you might want to consider rooftop mapping. We have worked with many clients who are required to do “notification” mailings. Some examples include restaurants who have applied for a liquor license, gas stations that are replacing their tanks, liquor stores that are new to a neighborhood and businesses that are expanding and doing new construction. Various governmental agencies that oversee these situations require that a “notification” mailing be sent to the residents that live within 500 feet or 1000 feet, for instance, from the location involved. Using a computerized mapping system that has rooftop mapping capabilities this very precise mapping is easily accomplished.

Several other client examples come to mind. More than once we have been asked to use rooftop mapping to define an area that is two to three blocks around a bus route. The bus company was proposing changes to their routes and schedules and was required to notify those in the immediate neighborhood. In another case, we used rooftop mapping to define the area 1,000 feet around a marathon route so that the marathon organizers could inform the neighborhood of street closures on the day of the marathon.

If you are required to send our “notification” mailings or want to engage in micro marketing, rooftop mapping may be the answer for you.

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