Another common demographic selection available and used to filter the resident list is age. The median age of the population in each carrier route is known, compiled, and updated from census data. Age selections are used by direct mail marketers to target their list and find those pockets that are most likely to respond to their offer. Age is not used as widely and commonly as income, but in my experience it has been used primarily by marketers who are offering and selling products and services to senior citizens, age 65+. Using the age selection on the resident list they are able to identify and isolate carrier routes that have a predominance of older residents. This increases their rate of success and ROI.
Consider using the age selection on the resident list as a way to improve your direct mail success.
Take a look at resident list counts by zip code and carrier route by downloading free count reports. The age level for each carrier route is available.
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